正在学习
Table 5.4 Understanding the New Roles in the Retail Industry
Table 5.4 Understanding the New Roles in the Retail Industry
| Net-New Role | Why This Role is Emerging (Key Drivers) | Where It Will Exist (Retail Formats) | Key Skills Needed |
|---|---|---|---|
| Phygital experience designer | Blending physical and digital retail for immersive shopping experiences | Fashion, beauty, electronics, flagship stores | AR/VR; UX; journey design; visual storytelling |
| Self-checkout & autonomous store experience manager | Rise of cashier-less stores & frictionless checkout | Supermarkets, convenience, airports | Device ops; customer experience; issue-resolution; analytics |
| AI-powered retail personal stylist / adviser | AI-generated fashion/beauty recommendations and digital persona styling | Fashion, beauty, luxury | AI styling tools; body/skin analysis; personalised curation |
| Metaverse & virtual store manager | Virtual storefronts for brand engagement and commerce | Fashion, luxury, electronics | Virtual worlds; avatar retailing; community management |
| Retail media network strategist | Retailers becoming ad platforms monetising first-party data | Supermarkets, e-commerce, big box retail | Adtech; data monetisation; media planning |
| Conversational commerce curator | Commerce shifting to WhatsApp, voice and chat commerce | All formats, especially India & South East Asia | Conversational AI; sales scripts; CRM; bot tuning |
| Retail subscription & membership architect | Shift to recurring revenue & subscription models | Grocery, beauty, pet care, fashion | Subscription design; loyalty economics; retention |
| Community commerce manager | Creator-led and community-based retail influence | Direct-to-consumer, lifestyle, beauty, food brands | Influencer management; social commerce; community building |
| Ethical sourcing & traceability analyst | Transparency on product origin, sustainability, labour ethics | Fashion, grocery, electronics | Supply chain traceability; ESG audits; labour condition applications basics |
| Returns experience & reverse commerce designer | Growth of returns, need for sustainability & resale loops | Fashion, footwear, electronics | Reverse logistics; customer experience; recommerce; repair ops |
| Digital shelf intelligence analyst | Computer vision & AI to track competitor stock keeping units, pricing, and share of shelf online | Fast moving consumer goods (FMCG), consumer goods, e-commerce | Computer vision tools; pricing intel; competitive analytics |
| Retail content & livestream shopping producer | Rise of live-video shopping & entertainment commerce | Beauty, fashion, electronics | Live content production; scripting; host management |
| Retail e-sports & gaming partnerships lead | Retail–gaming collabs for Gen-Z engagement | Electronics, fashion, QSR, convenience | Brand collabs; gaming ecosystem; activation design |
| Last-metre delivery experience designer | Experience differentiation between door & doorstep moment | E-commerce, QSR, grocery | Customer experience design; logistics; packaging; hyperlocal insights |
| In-store robotics & automation supervisor | Robots for shelf scanning, cleaning, customer assist | Supermarkets, hypermarkets, warehouse stores | Robot ops; tech troubleshooting; safety |
| Retail data privacy & consent steward | Consumer data privacy, AI ethics & consent management | Chains, omni-retail, e-commerce | DPDP/GDPR; consent user experience; data ethics |
| Sustainability-led store architect & zero-waste designer | Sustainable store design & refill/reuse formats | Grocery, beauty, lifestyle | Green design; circular retail; materials knowledge |
| AI shopping companion designer | Designing AI-based shopper companions for app & in-store | Fashion, electronics, grocery apps | AI prompt flows; persona algorithms; UX writing |
| Recommerce & rental marketplace manager | Second-life retail and ‘product as a service’ models | Fashion, electronics, furniture | Refurbishment; pricing; marketplace ops |
| Neighbourhood micro-fulfilment hub manager | 15-minute & hyperlocal delivery hubs | Grocery, QSR, convenience | Ops management; last-mile analytics; workforce gig management |
Banking, Insurance & Financial Services Industry (BFSI)
The financial services industry has been one of the earliest adopters of advances in AI and has been willing to experiment and take initiatives that have resulted in path-breaking changes in the industry. A study of the financial services industry indicates that the successes of the businesses in the industry have been intricately woven around finding pathways despite regulations and economic downturns, changes in customer profiles and requirements and technology advancements. Hence, there is the need for disruptions and adaptation.
练习题
Which new retail role is primarily responsible for blending physical and digital retail into immersive shopping experiences?
A. Retail media network strategist
B. Phygital experience designer
C. Ethical sourcing and traceability analyst
D. Retail data privacy and consent steward
A retailer wants to monetise its first-party customer data by becoming an advertising platform. Which role is most suitable for this objective?
A. Retail subscription and membership architect
B. Community commerce manager
C. Retail media network strategist
D. Retail content and livestream shopping producer
Which role is most directly associated with managing frictionless checkout in cashier-less stores, especially in supermarkets, convenience stores, and airports?
A. Self-checkout and autonomous store experience manager
B. Neighbourhood micro-fulfilment hub manager
C. Last-metre delivery experience designer
D. In-store robotics and automation supervisor
Which of the following roles are directly linked to sustainability, circularity, or transparency in retail operations? Select all that apply.
A. Ethical sourcing and traceability analyst
B. Returns experience and reverse commerce designer
C. Sustainability-led store architect and zero-waste designer
D. Retail e-sports and gaming partnerships lead
E. Recommerce and rental marketplace manager
The metaverse and virtual store manager role is mainly about running physical flagship stores and improving shelf layout.
The AI-powered retail personal stylist or adviser role is especially relevant in fashion, beauty, and luxury retail.
A retail data privacy and consent steward needs knowledge related to consent user experience and data ethics.
The role responsible for designing AI-based shopper companions for app and in-store use is the ___
How does the neighbourhood micro-fulfilment hub manager role complement the last-metre delivery experience designer role in hyperlocal retail?
Why might the BFSI sector's early adoption of AI be useful as a lesson for retail roles such as the retail data privacy and consent steward or the AI shopping companion designer?
A fashion retailer wants to create an immersive store where customers use try-ons, move between physical displays and digital screens, and receive a seamless journey across touchpoints. Which new role is the best fit for leading this work?
A.
B.
C.
D.
A grocery chain is launching cashier-less neighbourhood stores with -minute delivery from nearby hubs. Which roles are most directly involved in making both the in-store checkout experience and hyperlocal fulfilment work effectively?
A.
B.
C.
D.
E.
The statement "" is .
A retailer building refill, reuse, take-back, and second-life product systems is combining ideas from circular retail and recommerce. The current role most directly responsible for operating the second-life marketplace is the ___ .
登录后解锁笔记、知识点解析、AI 问答
立即登录